Boost your vacation rental bookings with these 6 actionable tips: from stellar listings to smart dynamic pricing, all tailored for Destin and 30A property owners.
From Colorado to Tennessee and to the Carolina coast, popularity among travelers choosing a vacation rental over a hotel continues to grow rapidly. And the same applies here along the Emerald Coast.
This is great news for property owners looking to turn a side hustle into a full-fledged business. According to GlobeNewswire, the US vacation rental market was valued at $14.32 billion in 2021 and is expected to reach $21.53 billion in 2026.
These numbers are not surprising, especially in areas like Destin or 30A, where most travelers prefer vacation rentals over hotels.
In a hurry? Here's the quick-scan list:
- Optimize Your Property Listing: First impressions sell stays.
- Equip Your Property: Comfort is the ultimate booking magnet.
- Market Your Property: If they can't find it, they can't book it.
- Word of Mouth: Let your guests do the talking (and selling).
- Offer Added Value: Small gestures, big loyalty.
At RealJoy, we help owners ditch outdated methods and adopt smarter, more profitable systems. We are not shy about sharing our knowledge.
Vacation rentals offer more privacy and space compared to traditional hotels.
Good to Know First: Why Travelers Choose Vacation Rentals Over Hotels
More Privacy and Space for Small and Large Groups
Vacation rentals offer a level of privacy hotels simply cannot match. Homes, villas, and condos give guests room to spread out with fully equipped kitchens, dedicated living areas, and multiple bedrooms. Large groups can stay together without feeling cramped, and there's no risk of noisy strangers wandering down the hallway or housekeeping knocking just as you're enjoying a lazy morning coffee.
Better Private and Community Amenities
Private pools, parks, and beach access mean guests can relax without interruptions. In destinations like Destin and 30A, many rentals also come with access to volleyball, pickleball, and basketball courts, offering plenty to do without leaving the property.
Lower Cost
A well-equipped kitchen alone can save hundreds over the course of a week. Pair that with included amenities, and vacation rentals often deliver better value than hotels, leaving guests with more to spend on experiences.
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1. Optimize Your Property Listing
Because "Cozy Beach Getaway" Sounds Better When the Photos Aren't Blurry
Your listing is your property's first impression — and like all first impressions, it has to be good. High-quality, well-lit photos taken with professional equipment make a world of difference. Show off your home's best angles and most inviting spaces, both inside and out. Keep your descriptions fresh, noting any updates, new amenities, or improvements. Don't forget to highlight nearby attractions and experiences so potential guests can start imagining themselves there before they even click "Book." At RealJoy Vacations, we use professional photographers and writers because we know compelling visuals and descriptions sell stays.
Why It Works:
- Great photos grab attention in crowded search results.
- Updated descriptions build trust with potential guests.
- Highlighting unique features helps your property stand out.
2. Equip Your Property
If the Couch Sags, So Will Your Reviews
Think about the last time you stayed somewhere memorable — odds are, comfort played a big part. In a vacation rental, comfort starts with quality furnishings and the right amenities. A fully stocked kitchen with good appliances means guests can cook without frustration. A comfortable, well-decorated living room becomes the heart of their stay, and bedrooms with plush mattresses and fresh linens ensure they wake up refreshed. Add entertainment like streaming services or a shelf of board games to make downtime just as enjoyable as their adventures outside.
Why It Works:
- Well-equipped homes lead to better guest satisfaction.
- Comfort encourages positive reviews and repeat bookings.
- Thoughtful touches create a "home away from home" feel.
3. Market Your Property
If a Listing Falls in the Forest and Nobody Sees It...
Even the most beautiful property will sit empty if no one knows it exists. Go beyond listing it on a single platform — spread the word on Airbnb, VRBO, HomeAway, and your own website if possible. Use social media to share eye-catching images and stories that make travelers want to be there. Email past guests with updates and special offers. Consistency is key: staying visible means your rental stays top-of-mind when someone's ready to book. At RealJoy, our marketing team focuses on keeping properties in front of the right audience year-round.
Why It Works:
- Visibility directly affects booking volume.
- Multi-platform exposure reaches different traveler types.
- Consistent marketing keeps your property top-of-mind.
4. Word of Mouth
The Original Five-Star Review System
Word of mouth is the oldest form of marketing, and still one of the most effective. A glowing recommendation from a friend carries far more weight than any ad campaign. The secret is simple: give guests such a good experience they can't help but talk about it.
That means a clean, well-maintained property, thoughtful extras, and being responsive to their needs before, during, and after their stay. Encourage happy guests to leave reviews and share their experience. Each delighted visitor is a potential ambassador for your rental.
Why It Works:
- Personal recommendations are more trusted than ads.
- Encourages organic, long-term booking growth.
- Builds a loyal guest base who return year after year.
5. Offer Added Value
Because 'Going the Extra Mile' Beats Just Handing Over the Keys
In a competitive market, the little things set you apart. A small welcome basket, a handwritten note, or a discount for a return visit can create a connection that lasts long after check-out. Partnering with local businesses to offer exclusive deals on tours, dining, or activities adds even more perceived value.
At RealJoy Vacations, our Wow the Guest and Wow the Owner programs are designed to make guests feel seen and appreciated, which keeps them coming back — and telling others to do the same.
Why It Works:
- Creates memorable stays that guests talk about.
- Increases the chance of positive reviews.
- Encourages repeat bookings and referrals.
6. Use Dynamic Pricing to Stay Competitive
Because guesswork belongs in game shows, not your bank account.
Static rates can cost you bookings or leave money on the table. Dynamic pricing tools automatically adjust your nightly rates based on demand, seasonality, local events, and competitor activity. Instead of guessing what to charge, you'll always offer a price that's competitive yet profitable. The result? Higher occupancy in slow periods and maximized revenue when demand spikes.
Why It Works
- Captures peak rates: Charge more when demand is high.
- Fills gaps: Offer competitive rates to attract guests in slower weeks.
- Saves time: Let automation handle pricing adjustments in real time.
Real Joy: Stress-Free Hosting Starts Here
With the right support, renting out your vacation home is easier than you think. We're here to help you grow your revenue while keeping your property in tip-top shape.
Want to know what your 30A, Destin, or Panama City Beach home could earn? Click here for a free income estimate.